Why You Should Customize Your LinkedIn URL

Why You Should Customize Your LinkedIn URL
Photo by LinkedIn Sales Solutions / Unsplash

A custom LinkedIn URL is a small but impactful detail that can enhance your professional brand and make it easier for people to find and connect with you. Here’s why customizing your LinkedIn URL matters and how to do it.

Benefits of a Custom LinkedIn URL

1. Easier to Find

Including your name or company name in your LinkedIn URL makes it simpler for people to locate you on LinkedIn or through a Google search. This is particularly beneficial if you have a common name and want to stand out.

2. Enhances Your Professional Brand

A personalized URL contributes to a clean, polished online presence. It looks professional when featured on your resume, email signature, or business cards, creating a positive first impression.

3. Easy to Share

Short and memorable URLs are much easier to share on social media, in emails, or even during networking events. Instead of a long, complicated string of characters, your custom URL ensures people can easily find and remember your profile.

4. Boosts Credibility

A customized URL reflects attention to detail and technological savvy. It can make you appear more professional and serious about your personal brand.

How to Create a Custom LinkedIn URL

Customizing your LinkedIn URL is quick and simple. LinkedIn provides step-by-step instructions to help you set it up. Follow this guide from LinkedIn to create a professional, personalized URL for your profile.


By investing just a few minutes to create a custom LinkedIn URL, you can elevate your online presence and make it easier for recruiters, colleagues, and potential connections to find and remember you. It’s a small step with big rewards for your personal brand!

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